Baby Monster explores the multiple characters of a kid – cool, smart, lovely, though sometimes rebellious, and turns kids’ wear into a fashionable item that shares the same trend statement of adults’ fashion. We encourage every kid to mix and match and create a trendy yet individual style that’s fun and unique.
The democratization of fashion has made every mom and dad, and even kid, a styling expert. Kids have the take on what they wear, and we give inspiration.
With the kids calling the shots, they are in fashion all year round.
Enjoy the fun of style mixing.